Tony Winders is a veteran communications executive whose strategic marketing expertise has helped hundreds of entertainment, media and technology companies and whose personality and passion for making connections and making a difference has impacted the lives of countless individuals and organizations throughout his career.
An early pioneer of online public relations, direct marketing and advertising, Mr. Winders created one of the first interactive agencies, InterActive Agency, Inc. (aka iAgency) in 1995. His digital marketing expertise now spans all aspects of online advertising media and technology, video advertising, social media, mobile marketing, search engine marketing, affiliate marketing and lead generation.
For the past seven years, Mr. Winders served as vice president, marketing of ValueClick Media, where his leadership of marketing strategy, product marketing and communications helped grow the flagship division of ValueClick Inc. (NASDAQ: VCLK) into one of the most successful online advertising networks in the world.
Mr. Winders joined ValueClick through its acquisition of Search123, where he was vice president of sales and marketing. Prior to joining Search123, Mr. Winders was president and CEO of iAgency, where he was responsible for developing innovative campaigns for eToys, DIRECTV, NBC, latimes.com, Warner Bros., E! Online, SegaSoft, Interplay, CompuServe, F/X Networks, Imagine Television, Twentieth Century Fox, Paramount, Symantec, Qualcomm, Coca-Cola and many other prominent brands and technology, media and entertainment startups.
Mr. Winders began his career in interactive media in 1994 as the director of marketing at Viridis, a developer of children’s CD-ROM games. He received extensive public relations agency experience in the early 1990s, as director of client programs for Murphy/O’Brien Communications in Beverly Hills and as an account executive at Paladino & Associates Public Relations in Hollywood. He graduated in 1990 with a degree in public relations from the University of Central Missouri.