Mr. Terrence Coles has a wealth of expertise including development of a comprehensive Digital Media Platform and Architecture for large scale Media Companies and tier 1 Cable, IP & Wireless distribution including development of a Digital Media Delivery and Monetization reference architecture, requirements, program management, use cases, implementation roadmap and cross discipline project alignment.
Mr. Coles is currently working at Domain Development Corporation building out a new Mobile Division focused on contextual and native Mobile Advertising Solutions for Publishers. Prior to DDC, he worked for 4 years at OpenX Technologies one of the world’s leading providers of digital and mobile advertising technology overseeing mobile and video monetization including complex system integration and product development for cross-platform ad delivery and mediation.
He was also a Digital Media Competency Lead/Solution Partner for EMC Consulting managing P&L responsibilities, Project Delivery as well as staffing for large scale enterprise projects focusing on business and technology consulting offering operational strategy, business process and systems, integration solutions to clients in the communications media& entertainment (CME) industry. Mr. Coles has more than 20 years of media industry experience, spanning film, music, advertising and e-commerce and has spent the last 15 years in the interactive and digital production areas including 8 years of mentorship at the American Film Institute’s Digital Content Lab.
Prior to joining EMC Consulting, Mr. Coles served as Executive Vice President for NextMedium, a next-generation advertising marketplace platform company that launched the market’s first brand integration solution in conjunction with Nielsen Media Research. There he worked on the core platform architecture as well as negotiating agreements with advertisers and content producers. In addition, Mr. Coles worked with a leading brand integration firm that represented top companies in their respective industry, such as Volkswagen, Beck’s Beer, Fuji Film, Kraft, LL Bean and Fender Musical Instruments.
Prior to his most recent work in digital media consulting, Mr. Coles served as SVP of Programming for Intertainer, a pioneering Video On Demand company with responsibilities for contract negotiations for content, advertising and e-commerce, in-house production activities, day-to-day programming and content acquisition/management. His work resulted in the licensing of content from over 75 providers including Sony, Warner Bros, Universal, NBC, National Geographic, PBS, Discovery and others to renowned service providers, such as Comcast, Qwest, Microsoft, etc. In addition, Mr. Coles has held advertising sales and marketing positions for several media companies, including Katz Communications, Infinity Broadcasting, America Online and Lycos.
Mr. Coles earned a Bachelor of Arts degree in Business Administration from California State University, Fullerton.